Network Alignment and Organizational Change


Collaboration is critical to accomplishment of any substance in most organizations. However, in efforts to drive innovation, serve markets more comprehensively or obtain global efficiencies of scale too many leaders shoot blindly with new formal structures or other efforts to promote collaboration indiscriminately.

Speeding Organizational Change By Working Through Key Opinion Leaders

Leaders can speed adoption of change by 20-25% by working through opinion leaders to facilitate uptake of initiatives such as formal restructurings, cultural change programs, deployment of technology or adoption of new work practices. Our research shows how network analytics help identify both critical change agents and points of resistance that can derail change invisibly.

Speeding Change Implementation by Working Through
Opinion Leaders in Networks

Relevant Research

Aligning Networks With Strategic Imperatives To Generate Business Value

Aligning patterns of collaboration with strategic objectives is critical to realizing business value. Whether trying to drive innovation, gain efficiencies from best practice transfers or become more market/client centric, network analytics provide insight on where to increase and decrease connectivity.

Strategic Alignment And Enterprise Collaboration Through Networks

Relevant Research

Improving Performance By Reducing Collaborative Overload

Too often efforts to promote collaboration through formal restructurings, cultural change programs or technology implementations have the unintended effect of overloading your most effective employees and creating invisible bottlenecks that slow everyone down. A critical value of network analysis lies with its ability to identify three specific means of streamlining networks and reducing unproductive collaborations.

Collaborative Efficiency: The Next Imperative For Network Effectiveness

Relevant Research

Research Overview

This research focuses on ways of driving value by aligning networks with strategic business objectives. Aligning patterns of collaboration with innovation, efficiency and market objectives informs targeted and effective strategies for promoting connectivity that will yield a payoff as well as opportunities to reduce un-necessary collaborative demands that are invisibly hurting a group’s efficiency and effectiveness. This analytic orientation also informs ways to drive change much more efficiently by working through influential opinion leaders. Tactically the research will produce analytics and intervention strategies that can improve effectiveness of a range of change initiatives such as mergers, acquisitions, formal restructurings, cultural change efforts or technology deployments.

Research Results

Outputs of this research thread will include white papers and articles for practitioner outlets. In addition, we plan to develop cases and tools that can be used by members to inform change processes. These include:

  • Business driven case summaries and best practices developed with member organizations
  • Analytics for identification of different kinds of key opinion leaders to drive change through via design and implementation.
  • Analytics for identification of role or expertise overload points in networks that if not addressed can slow or de-rail change initiatives
  • Tools, templates and video-based content (produced by Rob Cross) for change facilitations
  • Analytics and software for email and other passive analysis to assess change

Research Coordinators

Executives and thought leaders guiding this stream of research include: Chris Ernst, Andrew Parker, Bill Pasmore and Jean Singer.

Copyright © 2014 Rob Cross LLC. All Rights Reserved.